Out-of-Home (OOH) advertising campaigns
Out-of-home can’t be skipped, blocked or scrolled past.
We build OOH campaigns that own the right places at the right time - landmark billboards, transport networks and full city takeovers - to create real-world presence around your launch.
Formats we plan and place
The right format depends on the goal - reach, prestige, proximity, or sheer spectacle. We work across the full range:
- Large-format and landmark billboards, including spectaculars and wallscapes
- Digital out-of-home (DOOH) in premium, high-traffic locations
- Transit and transport media — metro, rail, bus, taxi and airport
- Street furniture near retail and in pedestrian-dense districts
- City takeovers that concentrate multiple placements in one area for launch week
City-scale placements
For launches that need to feel like an event, we concentrate placements where your audience lives, commutes and gathers - commercial cores, cultural hubs and the routes between them - so the campaign reads as a takeover, not a scattering of sites.
Transport & transit media
Airports and arrival corridors, metro and rail, stations and major hubs reach people during daily movement and travel. Airport environments in particular deliver a captive, high-income audience with long dwell times — valuable for premium and entertainment launches alike.
Signature placements we can access
Through our media partners, we can secure the landmark inventory a launch is remembered for, including:
- Times Square digital screens and spectaculars, New York
- Piccadilly Lights, London
- Airport networks across major hubs such as JFK, Heathrow and Dubai
- Landmark digital and large-format sites in other major US and European cities
Static or digital (DOOH)?
Static delivers constant, round-the-clock presence and suits long-run brand moments; DOOH adds dynamic creative, dayparting and faster turnaround, and pairs naturally with programmatic buying. Most launch campaigns use both, and we recommend the split per market and budget.
Reach and sourcing
We plan and run OOH across the US and Europe, and can source inventory in 80+ markets worldwide through our partner network — so you can activate one city or several, with one team coordinating the rollout.
How we measure it
- We frame OOH against outcomes, not just sites booked — estimated impressions and reach, audience by location, and, where it fits, brand-lift, footfall or branded-search signals during the flight. OOH is also a proven amplifier: it reliably lifts search and social performance when run alongside them.
Frequently asked questions
- Do you own the inventory? No - we book premium OOH through our vetted media partners, which means access to the best available sites without agency overhead.
- Single city or multi-market? Either. We scale from one landmark placement to a coordinated multi-country rollout.
- How far ahead should we book? Premium sites and takeovers move fast: 6–10 weeks ahead is ideal for launch windows, though DOOH can be activated far quicker.
- Can OOH tie into our digital campaign? Yes - we plan it to reinforce CTV, social and search, which is where a lot of OOH’s value comes from.
Want to discuss a project?
