Connected TV (CTV) advertising campaigns
Connected TV pairs the impact of television with the precision of digital.
We run non-skippable video across premium streaming environments, targeted by geography and audience, with measurable results and flexible budgets.
Scale with precision
Through our programmatic CTV partners, campaigns can reach up to 99% of US connected-TV households: that's near-national television scale, bought with digital-level control over who sees the ad, where, and how often.
Premium, brand-safe environments
Full-screen video inside premium content on leading streaming platforms and smart-TV ecosystems, with household targeting by geography and audience signals - so your launch shows up in the right living rooms, next to content that protects the brand.
Targeting and measurement
CTV is bought like digital, so it’s accountable like digital. We target by DMA, demographics and audience signals, control frequency so households aren’t over-served, and report on delivery in real time. Where a launch has a downstream action - a site visit, a search, a store - we can align CTV with those signals rather than guessing.
- Geo and DMA targeting, national or regional
- Audience and household-level signals
- Frequency capping across the flight
- Real-time delivery and completion reporting
Why CTV for launches
A launch needs reach and credibility fast. CTV delivers both - the authority of the big screen with the speed and control of programmatic — and it’s easy to flight precisely around a release date. It works best reinforcing the rest of the moment: OOH for physical presence, CTV for screen-scale reach.
Built for launch moments
We deploy CTV as part of an integrated launch — timed to the release and reinforced by OOH, drone shows, and 3D creative - not as a standalone buy that fades on its own.
Frequently asked questions
Is the 99% figure your own network?
No - that reach is delivered through our programmatic CTV partners and major demand-side platforms.
Can we run regionally?
Yes - activate nationally or target specific DMAs, with frequency control and launch-timed flighting.
What creative do we need?
Standard CTV video specs; we can adapt existing TV or social cuts, or produce launch creative, including 3D.
Can you prove it worked?
We report delivery and completion, and can align with downstream signals like branded search or site visits during the flight.
Want to discuss a project?
